Among key findings noted by Haller in the new research:

• the Internet is revealing “quintiles” of usage — a sign of what Haller calls “settling,” with indications of core usage in the low range of 20 percent and the high range of 50 percent, depending upon the specific online behavior/activity surveyed
• those producers using the Internet are very active, for the most part, with e-mail, weather, markets, and futures the top draws
• unlike other media, “what I do not do” is still a larger number than “what I do;” but the “I do’s” appear to be in normal quintiles and represent an attractive target